15-09-2021

Radio Station Media Kit Template

  1. Radio Station Media Kit Template Download
  2. Radio Station Media Kit Template Download
  • Feb 08, 2021 This should be paramount in every element that you include, from your images to the songs that you add. Now that you have an idea of what a band EPK is and what it’s used for, here is a list of the 8 things you need to include in yours! Your musician bio. The first element to include in your EPK is your bio.
  • Radio.co - Radio Station App Builder. Radio.co is an all-in-one platform that provides you with the functionality to manage your entire station through cloud technology. It is a simple broadcasting platform to create a radio station app with your own web player, logo and colours.

Make your brand presentation simple in a professional way to sponsors, collaborators, and the public at large with our well-formatted media kits. Easy to use and can be customized within minutes. These files are ready-made and free to download. They also make use of high-quality content, including layout, artwork, images, text, and graphic files.

ADVERTISING ON KTBB 97.5FM/AM600, The TEAM 92.1 FM and KTBB.com

Welcome to our Media Kit and Information for Advertisers page. This is your first stop for gathering information in order to consider an advertising campaign on one of our radio stations on our digital platforms. Also, please feel free to call Meredith Dosser, Director of Administration, at (903) 593-2519.

MEDIA KIT

Template

'Let's Talk...' is our comprehensive media kit. For your convenience, we have broken it down into sections that may be accessed by clicking on the links below.

So Let's Talk about...

  • Our Commitment to Your Success - A brief discussion of our guiding philosophy as it pertains to helping you succeed with your marketing and advertising.
  • Making a Connection - Our explanation of how we will work to help you forge a connection with our customers and prospects using the media platforms that we offer.
  • Advertising that Works - It's about so much more than raw audience statistics. It's about careful analysis before the first commercial is purchased.
  • The Three-Legged Stool - A very simple illustration that explains the three key ingredients to successful advertising regardless of medium.
  • What's in the News and What's On Your Mind - A profile of the programming that we offer in order to attract a high quality audience.
  • Who Listens to KTBB 97.5FM and The TEAM 92.1 FM - A profile of the audiences for each of our two principal stations.
  • Creating Advertising that Works - An explanation of the services that we offer to help you create successful advertising messages.
  • Internet & Digital - A summary of our internet and digital offerings.
  • Special Coverage - Examples of special coverage that is advertiser sponsorable for higher visibility and quality association.
  • How KTBB 97.5 FM and The TEAM 92.1 FM cover East Texas.
    KTBB 97.5 FM Coverage Map
    The TEAM 92.1 FM Coverage Map
  • Putting Us to Work - The essential next steps in putting us to work helping you succeed. Contact information is also available here.

POLITICAL ADVERTISING

INTERNET CONTENT & STREAMING

MISCELLANEOUS

SPECIAL OPPORTUNITIES

WEBSITE DESIGN

[2nd Feb 2017 – *PLEASE NOTE THAT THE SOFTWARE PLUG-IN REFERRED TO BELOW IS BEING RE-DESIGNED TO WORK WITH NEWER VERSIONS OF WORDPRESS AND IS CURRENTLY UNAVAILABLE. The rest of the advice given here does not require such an up-date and should still be helpful]

Prove It is a resource for community radio stations to enable them to conduct their own audience research. It has been developed by Radio Regen working with a number of community radio stations in the Greater Manchester area, supported by an Ofcom Community Radio Fund grant.

The Prove It manual – which you can download here * – contains step-by-step information about an evaluation technique that will help you to find out more about your listeners and the effectiveness of your station in achieving its goals. It provides information and expertise to measure audience listener figures and to assess the impact that you are having on your community of listeners.

If you would like to conduct Prove It research, you will need to:

  • commit some staff time to the process
  • organise a group of local volunteers to help with a street listener survey
  • and – if you can deliver the project in partnership with a community radio station near to you, this will give your results added credibility.

The Prove It manual contains:

  • a template for the audience research questionnaire
  • guidance about conducting audience research on the street
  • details of a software ‘plug-in’ which has been developed to input and analyse the data from the listener survey
  • a template for interviewing key stakeholders
  • instructions for organising a listener focus group
  • report templates to present the results of the street survey, interviews and focus group.

Undertaking Prove It requires a commitment of staff resources, but the manual aims to make the process as easy as possible, and the results should be invaluable to station managers and for potential funders, project partners, and advertisers. The cost of similar research undertaken by an external agency would probably be far beyond the reach of most community radio stations.

The table below summarises the various steps in the Prove It process and the resources you will need to commit at each stage.

Radio Station Media Kit Template Download

Summary of the Prove It process

Radio Station Media Kit Template Download

First step …Ideally, find a nearby ‘buddy’ station who wants to work with you to collect audience research information about both of your stations. Alternatively, find some independent local volunteers who can help you with the project – perhaps students from a local college. The value of Prove It will be greatly reduced if your own station volunteers collect the data.
Then …

What you have to do ….

Prove it provides ….

Listener survey
  • Find around 6 volunteers to carry out some on-street questionnairing, over 2 days in 1 week
  • Identify 2 or 3 good locations to carry out the street survey
  • Arrange a brief training session for your volunteers, and provide transport or expenses for travelling to the street survey locations
  • Collect up the questionnaires and enter the survey results into the Prove It number crunching ‘plug-in’ [see note at top]
  • The street survey questions and instructions and survey badges for volunteers
  • The Prove It ‘plug-in’ which will analyse the questionnaire results and automatically produce a survey report [see note at top]
One-to-one interviews
  • Identify a number of key community figures and stakeholders relevant to your station
  • Conduct ideally 6 one-to-one interviews over a week with these people
  • Listen back to and make notes on or transcribe the interviews, and then interpret the results. Allow several days to do this.
  • Questions for key stakeholders and community figures
  • Instructions on how to analyse the interview data
Listener focus groups
  • Produce and play a radio advert calling for your listeners to participate in a focus group
  • Take calls from people wanting to participate in the focus group, and arrange a date and venue for this
  • Run the focus group, with the help of a volunteer
  • Listen back to and interpret the focus group data. Allow a couple of days to do this.
  • Instructions on how to set up a focus group, including a script for an on-air advertisement, focus group recruitment poster, a consent form, and focus group questions
  • Instructions on how to analyse the focus group data
And finally
  • Put together the data you have collected above into a Prove It station report
  • A template and instructions for writing the Prove It report